SOCIAL MEET YA [sic] (from the archives of the old AdTex Interactive blog)

 Facebook is not the real world.

Some may disagree with that assertion and many are so addicted to the site, they are in denial about the possibility of it being true. Personally, I am determined, even in the “Social Media” age, to lead a full social and business life that isn’t dependent on my Internet connection.

I have uncles, aunts, cousins, nieces and nephews I haven’t seen in at least a year. Most of us live in the same metropolitan area, so I won’t be passing up opportunities to see them to chat with a so-called “Facebook Family”.

As I near a half-decade of social existence, my circle of actual friends has been pared down to a faithful few. The associate and acquaintance count has significantly diminished also. Opportunities to visit with them are too rare to spend an inordinate amount of time interacting with “Facebook Friends”.

I don’t have a real farm, but do live on a little acreage, I have never “farmed” on Facebook, but don’t think I would find it nearly as rewarding as getting outdoors and doing some real gardening. I’ve always been fascinated by tales of organized crime. But my idea of fun tilts more toward heading out to the garage and working on a gangster-looking early 40s street rod, than battling Mafioso on my computer. I’m not knocking anyone’s pastimes…heck many find mine downright boring…I’m just extolling the virtues of getting away from that computer screen for some fresh air.

I’m blessed to lead a relatively quiet life with plenty of spiritual fullness, fun, true friendships and a magnificent woman with which to share it all. But even before Social Media and owning a “smart phone”, I had no desire to write my beliefs, passing thoughts, hopes, disappointments, etc. on a public “wall”. I studied “Radio/TV” in college, nearly 30 years ago.

My first career jobs were at TV stations. But I really never thought of “broadcasting” my life to strangers, associates and acquaintances. But maybe all that is generational. My generation’s impressionable years were before all these so-called “reality shows”. Please see my thoughts on the “People Are Sheep” post. Many of my 500+ Facebook connections are friends, associates and acquaintances. I try to limit connections to only those folks I truly know. I figure about two thirds of my Facebook connections would recognize my voice (which isn’t particularly distinctive) if I called them on the phone and didn’t immediately identify myself. They include childhood pals, high school and college classmates, former co-workers and others. I have been in communications/advertising/marketing over half my life.

I have seen a few trends, innovations and evolutions in the field. Maybe that’s why I’m not all atwitter (pun intended) about Social Media. Though no expert, I do indeed grasp the concept, scope and impact of the Social Media phenomenon. We have Facebook, Twitter, Flickr, YouTube and LinkedIn accounts, and of course, this blog. I realize that to be successful in most any kind of business, one must have a certain Social Media presence. I see the growing number of business “Like” pages. I wish we had more “Likers” on our FB page. But, I am of the mind that you still can’t beat old-fashioned, face-to-face communications (with the old standby phone calls running a close second).

Aren’t the aforementioned SM tools just very convenient mediums for reaching others worldwide? To me, when the rubber meets the road, it’s still about effective communication. Poor communication is just as ineffective digitally as via any other medium…maybe even more so. Who wouldn’t be impressed by a long-distance communications method for almost instantaneously sending and receiving short messages? The message-length limitations even spawned a creative code system for abbreviated words and phrases. Twitter? No, Samuel Morse’s Electric Telegraph and Morse Code language from the 1840s. Okay techheads, I understand the advancements in wireless technology and handheld devices. But, we’re talking basic communications, here.

For best conveying a message, telegraph, telephone, two-way radio, email, smart phones and even video teleconferencing will never replace the emotion, voice inflection, eye movement and even the sincerity of a handshake (which, being a bit mysophobic, I believe should be universally replaced by fist bumps, “wrist shakes” or even “man hugs”). I also grasp the concept of convenience and practicality. Poking at that little screen on my iPhone to tell a potential new client “Lets meet to do biz” may be more convenient than fewer strokes to dial the number, exchanging pleasantries with the receptionist and saying “Hi, this is D.J. When’s the best time for us to come by, listen to your plans and discuss how we can help make them happen and earn your business?” But the latter is just ”me”. Those are the kind of clients I want most to deal with.

That’s why I have implemented what I call my “Exit Strategy From Advertising for a Living.” God be willing, approximately two years from now, my current vocation will be the hobby that helps grow my new career. This new path will find me on the road, providing a tangible product to like-minded customers who will expect to meet me, exchange that fist bump and buy the great, unique product I’ll be peddling. The venture will involve social media, e-commerce fulfillment and wireless/digital technology. But meeting me and getting to know my character will be the key element in the business relationships. If you’re curious about that venture, I’ll be glad to tell you more. Email me, text me or send me a Twitter or Facebook message. Better still, call me at 817.238.3807. I look forward to speaking with you.


D.J. Adams’ Career Timeline

D.J. Adams' Career Timeline

Business Development/Project Executive D.J. Adams

I Want to Be Like That Bowling Carpenter


The Hardest Working Man in Home Improvement

It’s D.J., with another of my periodic “check-ins.”

Since retiring from “advertising for a living” after 29 years in the field, I‘m not looking back.

But, I have come to grips with the fact that I’m still too young (a “pup” of just 50)  and way too broke NOT to work.

So, as I diligently work to launch our new product brand, I’ve effectively executed my “AdTex Exit Strategy,” as planned.

After 2003, AdTex  (which is still operating, by the way) was a +$4 million agency that annually manufactured and delivered over 300,000,000 (that’s three-hundred million) pieces of print advertising for Macy’s and many other major department stores. We knew that work would eventually dissapear.

Back in ’03, when we had our first formation meeting for AdTex, someone asked me, “What are you going to do when this is over?” I said, “Go to work for Home Depot.”

So, some mornings, you’ll find me at The Home Depot in Weatherford, Texas, proudly working as a Bay Integrity Associate. BIAs are the folks who daily walk the entire +/-100,000-sq. ft. stores, recording hundreds of thousands of price stickers and UPCs with a handheld phone/laser scanner. It’s a great job! What handy little boy didn’t dream of working in a gigantic “hardware store,” while carrying a laser ray gun?

But alas, my beloved part-time gig at “Big Orange” isn’t allowing me to make the progress necessary to get our new brand rolling.


Do you know someone that can use someone with my skill set and experience? Oh heck, skip “someone”…just make it me!

What I really excelled at and did most, at both Pillowtex and AdTex, was PROJECT/ACCOUNT MANAGEMENT.

I managed logistics and people under sometimes-incredibly hectic situations and schedules. Facing an impossible delivery deadline, one client once told our VP, “That DJ has the demeanor of a gunslinger.” We delivered. I did budgeting, projections, estimating, reports, market research and above all else, customer service.

Customer service is about working with/for people. Maybe that’s why I eventually grew kinda’ weary of the “interactive” stuff. I was spending more time interacting with a computer than with people.

Because our new product brand is an automotive product, I’m looking forward to doing something automotive related (You know how much I love cars and the automotive aftermarket!), or at least involving manufacturing of a hard-line product.

Please indulge me with a story about my super-cool uncle.

Uncle Clarence is the most youthful, active Mid-Octogenarian you’ll find. At about age 65, he retired from his material-handling job at Bell Helicopter. Because he looked and moved like a much younger man, coworkers didn’t realize he was that age and didn’t believe he would really retire from a job he obviously enjoyed.

But Uncle Clarence had a plan! He was determined to start life’s “second half”, doing two things he really enjoyed; BOWLING and CARPENTRY. He got a part-time job…get this…building cabinets at a large bowling complex! He went on to bowl multiple 300-score games  and an 840 series (search “Fort Worth” at this link to see Uncle Clarence’s bowling accomplishments)— at 70 years old! He is an honoree in the International Bowling Museum and Hall of Fame.

So, why shouldn’t I hope, with your help, to find a good job (or long-term contract) doing something at which I’m good, in a field I love? And guess what, I’m willing to temporarily relocate! Admittedly, I am picky about possible destinations. How about New Mexico, Arizona, California, Wyoming, Colorado or anywhere in Texas?

Please keep that “ear to the ground” for young, broke, car-crazy DJ. Thanks!